April 13, 2024


Simple Impartial Art

two small square painting of bright pink and turquoise stripes by artist Alexandra Squire

How You Want to Be Perceived as an Artist

Not far too extended in the past, artists didn’t have to be concerned about factors like their brands. But in an progressively aggressive market, and the noisy on the internet room, we will do far better when we know the place we match.

A manufacturer is not a logo.

Let us be obvious. A model is not a symbol. A symbol is only the visible expression of a model.

Branding pro Re Perez suggests, “A model is a preferred perception.”

Your artwork is designed in the studio. Your manufacturer is established in the brain. Not your mind, but in the minds of many others. Your brand name exists in the minds of viewers, consumers, collectors, and gallerists.

Previously mentioned all, being aware of your brand name (how you want to be perceived in the eyes of some others), will help you make selections. If chances are not aligned with your brand name, you say No.

Branding tends to make you unforgettable, which as a result sales opportunities to additional followers. Branding may possibly also guide to greater costs and additional regular income.

It also can help you make selections due to the fact your options should really align with your brand name.

Your artwork is the foundation for your brand name.

The initial action to turning out to be a branded artist is usually the perform. That means it looks like you did it and not like a assortment of variations by your many mentors or teachers.

This is why studio apply should appear just before nearly anything else. You have to make lots and tons of artwork!

When you have that artwork, you can think about how it need to be offered in the form of advertising materials: your web-site, web site, business cards, letterhead, brochures, and so forth.

My visitor for this episode of The Art Biz, to chat about her intentional artist manufacturer, is Alexandra Squire.

Alexandra was obvious from the get-go about what she wished her company and profession to look like. She hired pros to aid her pull alongside one another a branded identification to present her operate to the world. And it was normally based mostly on the work. Her sturdy work backed up the beautiful packaging.

Alexandra and I communicate about her decisions, promoting, and how she finds time for her painting and business enterprise although raising a few younger ladies.