Responses by Chris Myers, senior creative director, LOVE. Background: The purpose was two-fold. The first part was to elevate the James B. Beam Distillery Company (JBBDCo.) from a minor logo detail on the side of a bottle to a consumer-facing parent brand. All the bourbons made by the family now […]

Responses by David Schuemann, owner and creative principal, CF Napa. Background: Solenopsis Distilling came to CF Napa to create the logo and packaging for its new spirits brand, Local Anesthetic. The design needed to be modern, clean and memorable. The brand would be sold locally in Austin, Texas, and used primarily […]