From a Reader – Creating Art Sales by Promoting Your Work to Your Network of Acquaintances

I’ve normally created that promoting artwork is all about setting up relationships with possible buyers. There’s an additional facet to this, having said that, in that individuals with whom you previously have a connection can be a fantastic pool of likely consumers. Close friends, household, and company colleagues can all develop into collectors, as can the folks you interact with in a significantly less personal way, these types of as users of neighborhood groups where you volunteer and all people else you meet up with.

Some of you worry that you will overstep some unspoken boundary by advertising and marketing your artwork to acquaintances, good friends, or relatives. This could be genuine if you had been pushy or extremely-forceful in your promotion or sales endeavours. I would advise, having said that, that staying pushy and forceful when you interact with strangers who are intrigued in your work would be just as adverse. In other words, if you deal with these you previously know with the identical respect you treat your other customers, there is no reason to imagine you will be witnessed as abusing your present romance when you invite all those you know to see your operate.

I would argue that it makes no sense to discriminate against your acquaintances by depriving them of the opportunity to see, enjoy, and accumulate your perform just due to the fact they know you.

Another purpose numerous artists really don’t invite pals, family, and other acquaintances to art situations is since they mistakenly imagine the people today in their circle of impact aren’t intrigued in art or may possibly not be able to manage to buy. The stunning thing about an invitation is that only individuals who are interested will settle for! You could also be shock who can afford to pay for to purchase art (and aside from, it doesn’t charge nearly anything for your close friends to take pleasure in your artwork, even if they just cannot manage to acquire at the minute!)

Persons in your lifetime are most likely to appreciate your perform even a lot more than strangers. Realizing you provides an extra dimension of appreciation for what you are undertaking. Your friends will appreciate having to see the creative side of your everyday living.

An Case in point

I not long ago been given the adhering to email from an artist and RedDotBlog reader in Detroit.

At my past open studio, I invited all my rowing buddies, much more or a lot less to introduce them to myself and my artwork (I was only a member of that team for 6 months).The open studio involves 33 artists studio in my creating and it is exciting and really fascinating celebration.

I was absolutely taken by surprise that to 5 rowers I offered 3 paintings and 2 prints in a subject of 1 hour. Part of it was of training course that I only knew them sweaty and in function out clothing- and therefore never thought of them as prospective purchasers. A single of them arrived again in excess of the Thanksgiving holidays with loved ones associates that also resulted in a sale and fascination in another piece. Now I have to follow up ! : ))

Birgit H.

Artwork Sold to Birgit’s Rowing Mates

Abend in der Pfalz1 Eden II edit_edited-1 Waiting for Mancini 1


The next time your get the job done is currently being featured in a show, open studio, or some other party, make guaranteed the folks you know are the initial to obtain invitations!

What Do You Feel?

Have you produced revenue to people today you know? How have you taken care of inviting friends, family, and acquaintances to see and invest in your perform? What considerations do you have about this course of action? Leave your ordeals, views, and issues in the remarks underneath.

Mildred K. Pearson

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